A futuristic visual identity built for global creators.
Looplinq is a Web3 platform built to help individuals monetize their personal brand and reach a global audience without relying on traditional gatekeepers. It empowers creators, founders, and professionals to turn their identity, expertise, and community into scalable digital value.
My role focused on shaping the brand identity from the ground up. The goal was to design a visual system that feels bold, future-facing, and instantly recognizable while still maintaining credibility and versatility across platforms.
The brand was built around a vibrant, futuristic orange to signal energy, ambition, and momentum. The color system was paired with sharp typography, strong contrast, and a clean visual structure to create an identity that feels trendy without being disposable.
The main challenge was creating a brand for an abstract concept like self-brand monetization without slipping into buzzwords or visual clichés. The identity needed to appeal to a broad global audience while still feeling distinct in a crowded creator and Web3 space.
I designed the complete visual identity for Looplinq, including the logo system, color palette, typography direction, and overall brand language. The identity was built to work seamlessly across digital touchpoints such as web, social, product UI, and marketing assets. The focus throughout was consistency, recognition, and cultural relevance.
Helping creators monetize identity and reach global audiences through clear, trust-driven product design.
The Looplinq brand was crafted to feel aspirational, modern, and globally relevant. Through a bold color system, refined typography, and a cohesive visual language, the identity positions the platform as a serious space for creators to build and monetize their personal brand.
